CASE STUDIES

 

Please take a moment to check out the following case studies to show how effective collaborative power can be.

We are especially proud of the work we did with Girls Go Fly, an organization dedicated to helping women achieve their dreams of aviation careers.

 

They take young girls up for free flights in women piloted and owned planes to inspire their dreams of flight.

 

We initiated contact with Mattel and Barbie as there was a female pilot Barbie and we thought the synergy would be fantastic.

 

The end result was an opportunity for GGF founder Sandrine Gressard to go to Santa Monica for a woman’s day event at the Santa Monica Airport.

 

She was slated to be on a panel discussion and to arrange tours of planes and speak with the young attendees.

 

This type of cooperative partnership is very special to us and we are proud to have facilitated this collaboration.

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The Brief:


Stonewrights is a countertop company with an in-house production capability and world-class
installation protocols working on the finest materials. The need was recognition in their localized marketplace and lead generation leading to increased sales, to targeted customer demographics.

 

The Challenge:


Stonewrights had done multiple marketing initiatives from radio, to newspaper ads to social media posts. The problem was in managing all the different touchpoints to adhere to a single message, look and feel.


The Result:


Newspaper ads were created in a familiar framework that was instantly recognizable in their weekly ads. The message changed but the overall look and feel become consistent. This allowed consumers to easily find the ads once there interest in new countertops became a desire for them.


Social Media programming became consistent across platforms with a monthly theme to help increase awareness amongst followers and potential followers. The theme on platforms would also tie into the newspaper advertising to make a cohesive touchpoint experience. Web design for a lead generation landing page was implemented to help optimize every client contact possible. The online strategy was split in two with an emphasis on immediate daily sales and long term lead generation.


The next step was a direct mail test campaign to expand their reach amongst the non-digital market  targeting specific postal areas that fit the Avatar created of their ideal client. The bottom-line is that Stonewrights had their best months ever sales wise when the shutdown hit. They have been able to stay cautiously open with a laser focus on safety which has helped. Their focus is on-going communication with their clients, suppliers and employees through the course of the crisis.


The next steps were and are affected by the virus. We have planned a new trade show booth design and experience along with a pop-up store in Bridgewater when the opportunity becomes viable again. Potential synergy between social, print and radio campaigns will dominate the future. This holistic approach to keeping all client touch points on message have added a framework that will help Stonewrights be able to survive the pandemic and thrive in the new world reality.

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Websites must be about clarity, laser focus and a well-defined path to your desired outcome. 

 

Each page needs to have a single purpose and that is to urge the potential client to go to the next page further down the funnel

 

Impediments to this process include too many choices that can paralyze the viewer and lead them to leave the site. You can also have a split message or focus.

 

We overhauled Scotiamusic.ca to impose some order and sharpen their focus.

 

A simplified design, many less options, more appealing photos and layout all added to the better results Heather is enjoying.

 

The secret is simplicity combined with a visible path to conversion and a wonderful product to sell.

Scotia Music Before
Scotia Music - Revamped